Case study · E-Commerce · Delhi NCR

D2C Beauty Brand
Rebuilt a slow Shopify storefront on a custom headless stack. 2.3x conversion, 4.1x Core Web Vitals improvement.

Built a custom Next.js + Shopify Storefront API headless front-end with edge caching, image optimization, and a redesigned mobile checkout. Migrated SEO, redirects, and analytics with zero ranking loss.

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+128%

Mobile conversion

−76%

LCP latency

+18%

AOV uplift

SEO ranking lost

The challenge

A fast-growing D2C beauty brand was capped by a 1.8s slower-than-competitor LCP on Shopify. Mobile conversion was 1.4% vs the 3% industry benchmark. Migration risk made the team hesitate.

The solution

Outcomes

Mobile conversion grew from 1.4% to 3.2%
LCP dropped from 3.8s to 0.9s on 4G
+18% average order value via redesigned PDP
SEO traffic preserved 100% — no ranking dips

Architecture

Architecture diagramHigh-level system diagram — available on request.

Keep exploring

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Straight answers

D2C Beauty Brand — the details

What challenge did D2C Beauty Brand face?

A fast-growing D2C beauty brand was capped by a 1.8s slower-than-competitor LCP on Shopify. Mobile conversion was 1.4% vs the 3% industry benchmark. Migration risk made the team hesitate.

How did Albero Technologies solve it?

What were the measurable results?

Mobile conversion grew from 1.4% to 3.2% LCP dropped from 3.8s to 0.9s on 4G +18% average order value via redesigned PDP SEO traffic preserved 100% — no ranking dips

What technology stack was used?

The solution was built with Next.js, Shopify Storefront API, Vercel, Algolia, Sanity CMS, PostHog.